Back in 2017, ICC made an interesting
announcement of introducing 'ODI Super League' - an ODI league post the 2019
World Cup which was aiming at reigniting the otherwise reducing interest of
cricket viewers. It was supposed to start from May 2020 and be played over 23
months and would involve 12 Full Members plus the Netherlands – who won the
2015-17 World Cricket League Championship that involved 7 other Associate
Members. In this ODI Super League, each team would play against 8 mutually
agreed opponents over that period with 4 home and 4 away series with 3 ODIs per
series.
As per the
ICC, the league was proposed to ‘add more context’ to bilateral ODIs played
among entitled ICC Full Members and would also give a ‘fair shot’ to all the full members and the 13th
team to direct qualification for the 2023 edition of the 10-team 50-over World
Cup to be played on Indian soil. Fairness of the second remark therefore is
still debatable but adding more context to somewhat meaningless bilateral ODI
cricket can be seen as a high.
From the
general trend that has developed over the years, it can be seen that ODI
matches played outside Asia do not create a strong buzz among the sport’s
followers their and matches have been subjected to half-filled stadiums and
even the broadcasting deals behind the scenes had started to lose value. That
only showed that interest was diminishing and it could be because these Full
Members have been getting direct entries into ICC tournaments and matches
outside such tournaments have started to be taken for granted. Virtually, there
is nothing at stake other than changes in the ODI rankings that may follow such
a series. This current system is opposed to how FIFA and regional
confederations in Football regulate their tournaments where all the teams other
than the hosts have to ‘fight’ for their spot in the finals tournament. Such a
context had been lacking in world cricket so far. Therefore, this league can
help in reigniting the enthusiasm of the sport’s followers and eventually
bagging some ‘serious’ broadcasting deals and ticket revenues are also expected
to rise.
The ODI
Super League is obviously far more vital for the lower ranked Full Members and
the 13th team – the Netherlands. Since only the teams finishing in
the top 7 plus the hosts will get direct entry to the next World Cup and
remaining two spots will have to be decided by qualifiers, there is lot more
than just matches that is at stake for teams like Zimbabwe, Ireland,
Afghanistan and the Netherlands. Add West Indies or Sri Lanka to that as they
both are vulnerable to ending up outside the top 8 by the time the league ends!
And the team finishing last will go through a prolonged phase of pain and
uncertainties as it might have to fight another group of eager-to-be big boys
currently involved in ICC Cricket World Cup League 2 and ICC Cricket World Cup
Challenge Leagues ‘A’ and ‘B’ and find its way up again through the Qualifiers
to become the thirteenth team again for the next four year cycle.
Ireland has always been critical of more guaranteed fixtures against established Full Member sides | Credit : Facebook - Cricket Ireland (facebook.com/CricketIreland/) |
This is not the first time though that ICC has put emphasis on ICC ODI rankings to add more importance to the bilateral fixtures. There was a cut-off date for automatic qualification for 2017 ICC Champions Trophy and West Indies failed to qualify for the event. But in the absence of a system like ODI Super League, there was a lack of uniformity in the number of 'contextual' matches a team would play. As a result, some teams would play more matches than the others and would get an opportunity to improve their rankings before the cut-off date giving them undue advantage over other teams.
There is another catch in this whole set-up. Teams can still arrange bilateral ODI fixtures outside the Super League and teams like West Indies and Sri Lanka can manage to get more matches even in the face of losing out on direct qualification for the World Cup but for smaller members, it’s always been hard to get some valuable fixtures. That effects the growth of the profile of the sport in their country and also challenges their financial sustainability. Between 2011 and 2015 World Cups, Ireland hardly played 10-odd ODIs in bilateral fixtures against top 8 sides combined.
There is another catch in this whole set-up. Teams can still arrange bilateral ODI fixtures outside the Super League and teams like West Indies and Sri Lanka can manage to get more matches even in the face of losing out on direct qualification for the World Cup but for smaller members, it’s always been hard to get some valuable fixtures. That effects the growth of the profile of the sport in their country and also challenges their financial sustainability. Between 2011 and 2015 World Cups, Ireland hardly played 10-odd ODIs in bilateral fixtures against top 8 sides combined.
Dutch side won the 2015-17 ICC WCL Championship and got a place in ODI Super League | Credit : Facebook - KNCB (facebook.com/KNCB1883/)
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Ireland,
Scotland and the Netherlands keep on playing regularly among themselves and the
entries to the matches are mostly free and matches are often not televised.
This means that there are not enough resources to generate revenues but
expenses keep on recurring. Securing some ‘contextual’ fixtures against quality
sides like Pakistan or South Africa would allow an Associate Member to bag some
valuable broadcasting deals (even if it happens at local levels) and priced
ticket entries which can help in generating some revenue needed to drive the
growth in the right direction. Recently, KNCB had posted the ticket prices for
their home matches against Pakistan this July on its Instagram handle - matches
have been postponed due to unfortunate pandemic situation though. Such fixtures
give these bodies confidence of taking further steps for betterment of the
sport in their country by bringing in more investments.
Though this
much coveted ODI Super League will definitely increase the value, quality and
stakes in top tier ODI Cricket, the proposed ‘shot to glory’ for not-so-big
boys has been made gloomy by the ‘mega’ 10-team World Cup. Adding to it,
difficulties from financial sustainability and planning point of view that have
been presented by current pandemic situation around the world have pushed the
fate of this league into further uncertainties as there are rumors that ICC
might scrap it altogether.
It will be a
very derisive and degrading blow to the fate of this ODI Super League which had
allegedly met resistance from some influential member representatives at the
ICC even before the confirmation of this league going ahead was officially
announced. If that happens unfortunately, reforms which the cricketing world has
been awaiting for so long might get pushed out further in the cold.